We work as an extension of your team, representing your company. For every client we make sure we understand and communicate your distinct values – and what makes you different.
Our goal is to build long-term relationships with key decision makers on your behalf. This will form part of an integrated contact program. We use a combination of calling, email, social, video, events and PR to keep you top of mind until the timing is right. We plan and manage this carefully throughout the engagement process.
The ability to spark an interesting and relevant dialogue with your prospects is down to us applying a deep level of insight. We identify all relevant decision makers and ensure our approach is relevant and aligned to real business issues.
Our team will help you to identify, develop and nurture long-term relationships with key decision makers. Over time we will deliver a pipeline of high quality opportunities with your target clients.
So we start by identifying the companies you want to work with. What industries best suit your services? Do you favor any particular geographical locations? Does the size of an organization matter to you? And what sort of budgets are you aiming for?
Using this powerful resource, our in-house data team supports our business development work, ensuring we have the right contact details for the right decision makers. And when we make those vital contacts, our industry insights make our approach relevant and interesting to your target audience.
Supported by communications experts, an events team and copywriters, our experienced business developers can use all channels to promote your business. We work with you to join up your marketing activity. Whether it’s social media, events, e-mailers, DM, or PR, we do whatever it takes to keep you top of mind for future new business opportunities.
This means doing more than just calling every few months to see if things have changed. Your keep-in-touch program could include thought leadership, industry research and commentary, or awards and recent wins. Or perhaps an invitation to your speaker slot, a hosted event, or simply keeping prospects up to date with any of your work that’s relevant to them. We manage these relationships through our tailored CRM system, ensuring we contact prospects when agreed, and at key review times.
We find out who your prospects are working with, when they review and what projects are in the pipeline. Over time, we build a detailed view of your target market and the potential opportunities – so we know exactly who to contact, when and how.
Of course, not all contracts are won after just one meeting. Often they’re more complex, involving additional decision makers. Clinching some deals can be a lengthy process, and we respond to this by managing your contacts closely, setting up further meetings, following up proposals, and maintaining dialogue until the brief lands.